As a matter of fact, lighting products and tools have been experiencing a dynamism due to technological advancements and innovations. Therefore, one of the aspects that the lighting product managers should think of during product development is future suitability and compatibility of the product due to the rapidly changing technology.
This is due to the fact that, if you develop a product that will not last for long before coming obsolete means the company has achieved nothing. Therefore, it is important to have a team that makes excellent decisions. A product management in an organization means a function that the organizations use to monitor a product lifecycle.
This management function starts from the time an idea of coming up with a new product is conceived, when the product is developed, when it is being priced and positioned in the market until when it reaches the first customers and the acceptance and feedback it gets. However, it is important that these managers pay attention to customer reviews and opinions in order to come up with a product that satisfies customer needs. This will bring more profits into the company due to product acceptability in the market.
The roles of these product managers is to deal with all aspect concerning the products. However, if you want to enjoy both short and long-term benefits that come with new product development, the management team must perform excellently. Therefore, certain factors and skills are worth considering before you hire the management team.
1. Problem-solving and communication skills.
In order for your product to thrive well in the market throughout its lifecycle, there must be issues and concerns that will be raised by different customers and consumers. Therefore, if your product managers do not have excellent communication skills, the probability of losing the existing market share increases. This is because the language that will be used to convince customers not to stop buying or using the product matters a lot.
If wrong communication is used, the customers will run away and turn to alternatives and competing brands. They should also be able to effectively solve problems emanating from product issues. You have to solve problems resulting from these devices wisely because they will always have issues. Product failure can occur if the managers do not know how to solve problems.
2. Curiosity and empathy.
These are characteristics that should be well analyzed when hiring a lighting product management team. When it comes to empathy, the manager should be able to put him or herself in the shoes of the customers and see what is best for them. Due to this fact, the manager gets a chance to learn more on customer needs and the service they expect to get from this product. He will be able to discover more what customers want.